What is Startup Fredericton?

Startup Fredericton is a volunteer, entrepreneur-led community of professionals who provide support to entrepreneurs and startup companies in the Fredericton region. 


Our region includes Fredericton, Oromocto, New Maryland and surrounding areas. We are 1 of 10 startup communities in New Brunswick.

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Our Mission

To be the voice of the startup community in the Fredericton region, building a cohesive and collaborative relationship between our entrepreneur support organizations, mentors, investors, and the current and future entrepreneurs that we support.


We believe that entrepreneurship and small business is an important part of the equation within New Brunswick’s business ecosystem, and we are dedicated to supporting entrepreneurs to become champions within our region and province.

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Our Core Principles

Startup Fredericton is a volunteer entrepreneur-led group.  Our core guiding principles are simple and clear:


  • We support our region’s startups and future entrepreneurs.
  • We are inclusive.
  • We provide unbiased representation of all the organizations in our community that support entrepreneurs. 
  • We advocate for and represent our startup community as part of Startup NB, a larger network of startup communities throughout New Brunswick, and as part of the Startup Canada network.


Although we have a focus on startup entrepreneurs, as they are typically at the stage where they benefit from the most support, we are also committed to supporting our entrepreneurs throughout their journey as they scale.

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Our Leadership Team

Norm Couturier

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Norm is a serial entrepreneur that has built 8 tech companies over 25 years, resulting in $30+ of acquisitions, and is committed to growing the entrepreneurial ecosystem in New Brunswick. 


He is currently the President of 3D Planeta, the owner of 10Speak, an executive consultancy, and co-leads Startup NB.

Aaron Cushing

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Aaron is CEO of SquareThunder - a Fredericton design and marketing firm, has held entrepreneurial roles for more than 20 years, and is the Entrepreneur in Residence at NBCC Fredericton. 


In his free time, Aaron likes to hit things with sticks and cook things with fire. He lives in Rusagonis with his wife and two sons.

Matthew Douglass

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Matt works with UNB’s Office of Research Services - from Fredericton, Matt has an MBA with a concentration in Entrepreneurship and currently works at the University of New Brunswick to engage with Industry and Government to access and apply the university’s research expertise. 


When able, he enjoys learning more about New Brunswick and Canadian history.

Emily Grant

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Emily Grant is a New Brunswick Ambassador! She is a 4th generation Frederictonion and alumni of Business programs at both NBCC and UNB. With 12 years of experience as a savvy, creative and resourceful entrepreneur, she is delighted to help curate opportunities for sharing and supporting others. 


Emily is very optimistic about the future of business in New Brunswick and has the vision for what is possible. Her lifelong passions are inquisitive learning, fresh food, exciting adventures and soul revival.

Xavier Hébert-Couturier

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Xavier is a software developer and an aspiring entrepreneur. 


As the student link in the executive team, Xavier has shown great enthusiasm and involvement in the startup community from the start of his Bachelor of Software Engineering at UNB.

Joe Trevors

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Joe is a speaker and serial entrepreneur who thrives on relationships, joint ventures, and collaboration. While involved in a variety of industries and ventures over the years, his current ownership includes Interviews On Demand - a Podcast Matchmaking Agency linking Guests and Hosts, DENNER Media, and PTSDeprogrammed - a speaking and advocacy venture focusing on PTSD and Mental Wellness in First Responders and Entrepreneurs. 


A B4C Alumni, he is always keen on helping others launch and grow.