We nurture and enhance the entrepreneurial culture, spirit and ecosystem within our region.

We offer a safe space for idea sharing and idea growing.

We provide opportunities to support the growth of startups by making human connections and encouraging collaboration with:

• Fellow entrepreneurs •

• Entrepreneur Support Organizations  •

• Mentors and advisors •

Our Leadership Team

Norm Couturier


Norm is a serial entrepreneur that has built 8 tech companies over 25 years, resulting in $30+ of acquisitions, and is committed to growing the entrepreneurial ecosystem in New Brunswick. He is currently the President of 3D Planeta, the owner of 10Speak, an executive consultancy, and co-leads Startup NB.

Aaron Cushing


Aaron is CEO of SquareThunder - a Fredericton design and marketing firm, has held entrepreneurial roles for more than 20 years, and is the Entrepreneur in Residence at NBCC Fredericton. In his free time, Aaron likes to hit things with sticks and cook things with fire. He lives in Rusagonis with his wife and two sons.

Matthew Douglass


Matt works with UNB’s Office of Research Services - from Fredericton, Matt has an MBA with a concentration in Entrepreneurship and currently works at the University of New Brunswick to engage with Industry and Government to access and apply the university’s research expertise. When able, he enjoys learning more about New Brunswick and Canadian history.

Emily Grant


Emily Grant is a New Brunswick Ambassador! She is a 4th generation Frederictonion and alumni of Business programs at both NBCC and UNB. With 12 years of experience as a savvy, creative and resourceful entrepreneur, she is delighted to help curate opportunities for sharing and supporting others. Emily is very optimistic about the future of business in New Brunswick and has the vision for what is possible. Her lifelong passions are inquisitive learning, fresh food, exciting adventures and soul revival.

Xavier Hébert-Couturier


Xavier is a software developer and an aspiring entrepreneur. As the student link in the executive team, Xavier has shown great enthusiasm and involvement in the startup community from the start of his Bachelor of Software Engineering at UNB.

Joe Trevors


Joe is a speaker and serial entrepreneur who thrives on relationships, joint ventures, and collaboration. While involved in a variety of industries and ventures over the years, his current ownership includes Interviews On Demand - a Podcast Matchmaking Agency linking Guests and Hosts, DENNER Media, and PTSDeprogrammed - a speaking and advocacy venture focusing on PTSD and Mental Wellness in First Responders and Entrepreneurs. A B4C Alumni, he is always keen on helping others launch and grow.

What is the ENGAGE Team?

ENGAGE Team are the volunteers that GET STUFF DONE!


Promote and organize events that bring entrepreneurs and the business community together - such as BONDFIRE and pitch competitions


Work on marketing, communication and technology projects that help Startup Fredericton support our local entrepreneurs.


Build and deliver ambitious entrepreneur experiences, like the East Coast Caravan and Startup Weekends.


The ENGAGE Team is also the source of new and creative ideas that help to build our startup community.

Startup Fredericton ENGAGE Team. We Need You.

Is the ENGAGE Team right for you?

At the heart of a thriving startup community are the volunteers that are motivated to support entrepreneurs and build the community. It’s pretty simple.

You may already be an entrepreneur. You may be a student with aspirations of starting your own company in the near future or being part of startup.  You may be a business professional in the community that believes in the spirit of entrepreneurialism. Whatever your situation, you can probably already appreciate the value that a thriving startup community can bring to local entrepreneurs.  You’ve probably already wondered how you help.

If the above statements sound like you, then the ENGAGE Team is probably for you.

As an ENGAGE Team member, we look for you to believe in Startup Fredericton’s Mission and Core Principles. You show up for the team meetings, bring your ideas, great attitude  and motivation, jump in and get to work with your teammates, and have fun.  

As a result, you’ll get to work with some great people, interact with entrepreneurs and the business community, build your professional network, and put some meaningful experience on your resume.

Learn More

Are you looking to build your Volunteer profile?

What interests YOU? Do you enjoy...Connecting with and Helping Others, Event Planning, Social Media Interaction, Mentoring other businesses, Fundraising Initiatives...etc.

We can use your help in Promoting Events, Starting Bondfires, Coordinating Award Ceremonies, Hosting Meetings, Celebrating Victories, Seeking Sponsorships, Connecting the Community, Building Awareness and Inclusion

Find out more