Attracting visitors to your website is the major thing you want to do. Whatever product or service you offer, you want them to turn into customers and bring in sales. Imagine how convenient it is for us to shop almost everything online with just one click without leaving our house.
However, a poorly designed website could turn customers off. Instead of building trust and confidence, you will create a negative impression. If you want to establish your brand, redesigning your website is one of the best strategies.
What is a Well-Designed Website?
According to Stanford research, 75% of clients say they see a company’s credibility by the design of their website. So, the bottom line is you want the audience to land on your website first and engage. Below are some simple but valuable ways to help you build an excellent website:
- With a clear goal
- Aesthetically pleasing
- Simple, yet very attractive
- With original and relevant content
- Navigation is easy and well-organized
- Grid-based layout
- Visual hierarchy
- F-shaped pattern reading
- More efficient loading time
How to Increase Sales Through Web Design
1. Create a Unique Call to Actions (CTAs)
Call to actions are one of the keys to increasing sales through web design. Keep in mind that when potential customers are interested in your products or services, they will take the next step. In other words, they will look for CTAs to help them proceed. Make sure that your CTAs are easily displayed on your website.
2. Utilize High-Quality Graphics
When using imagery, pick photographs, illustrations, videos, or any other type of graphics that reflect your brand’s character. You must ensure that your images are high quality because they’re the first thing visitors see on your site. In fact, this is also a vital factor when using another marketing strategy called logo design.
For instance, if the images of your products aren’t top-quality, visitors may not see them, which could cause them to think that your website is not credible. Also, make sure your photos are all original.
3. Speed up Your Website
It’s not impossible to lose sales when your website isn’t loading quickly. Did you know that $2.6 billion in revenue is lost each year because of a slow-loading website? Fortunately, Google PageSpeed Insights allows users to check the current load time of their website by inputting their URL. You may follow Google’s suggestions to improve your speed and see how it goes.
4. Well-Organized Navigation
Create organized navigation so that your customers can locate your services or products easier and faster. Start by making different categories depending on the products or services you offer. You can also use broad categories and then create related subcategories under these.
5. Integrate Responsive Design
Nowadays, people use various devices to go online. That’s why you want to make sure that your website can be accessed with any device, including desktop computers and mobile phones. For instance, if visitors visit your site using their phone, the responsive design will ensure that it adjusts to the smaller screen size.
6. Make It Simple
Nothing compares to simplicity when it comes to user experience and website disability. Consider the color, type, and imagery. Find a color palette that matches your brand and influences your potential customer’s behavior towards your business. Also, it’s always best to use up to three different fonts on your website.
Hiring the Top Web Designers
It’s no wonder that creating an attractive and unique website design can boost sales. Though you can look for tutorials online on how to design, this should be left to the experts. In finding website designers, you have to set a clear budget first and figure out what kind of designers you need. Look at their portfolio, read client testimonials, and check out their pricing.
Most of all, ask if they have other services and make sure that they have a branding strategy and execution.